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Make a desicion
According to Forbes Magazine, only 1 of 10 startups achieve to take off and become a big company. It is very challenging to grow a business from scratch, and not every entrepreneur has the tenacity nor the capabilities to overcome the storm.
I wouldn´t go as far as to say that it will be impossible for Elena to make her business a success, but I get the impression that she´s dealing with so many things that she cannot focus enough on her company, so she may need some help.
From what I could make out, selling the company is not a good idea because she is not prepared to leave the business completely. She only needs another person with whom split tasks, share investments and mainly, get new ideas to increase sales.
I understand Elena´s concern about targeting Amazon, Chewy and Petco, but the advantages of expanding sales into those big retailers clearly overweight the strategy of maintaining business only in independent pet shops. Being in a marketplace as Amazon will give her products immediate access to consumers from all over the world, and sales can multiply in a matter of seconds. Of course she won´t be able to launch the products into online platforms from one day to another, she will have to plan very carefully in order to be able to fulfill the potential demand, and I have my doubts she would be able to implement this in the short term. But what I´m fully confident about is that she is not going to take off the business just by doing the same.
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