-
Made in Italy
Since the second half of the 20th century, the label «Made in Italy» has been synonym of excellence and class all over the world. Consequently, ample Italian companies have taken advantatge of this label in order to sell their products on foreign markets.
Even in onerous situations, that is to say, when the competitive Asian market began to sell cheaper products than the Italian ones, this privilege has been maintained intact. In fact, nowadays China is the main consumer of Italian luxury products.
Several problems such as the complexity of legislation, fluctuation of governements, lack of infrastructures among others, must be conveniently tackled in order to consolidate this position of privilege.
The article also exposes the paradox of Chinese immigrants working in dire conditions and making luxury products in Italy with the aim to export them internationally.
To sum up, «Made in Italy» label remains strong despite competitors and adversities.
Log in to reply.