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Made in Italy
The “Made in Italy” badge is now widely accepted as a symbol of quality, authenticity on a global scale. Its reputation results from the increasing number of businessman who combined the Italian aesthetic icon with technology and innovation.
Despite the economic and financial crisis that hit Italy, businesses have been able to maintain their leadership position in Europe, particularly around exports, despite a 1% decline in productivity.
The entry of Asian competitors was highlighted by Annalisa Girardi through their low-cost productions, which tested the European producers but quickly turned out to be advantageous.
The high-end luxury market, which has China as its primary customer, is significant for these Europeen companies with a significant growth.
If Italian-made brands have suffered from the country’s economic downturn and fierce competition from lower-priced goods, it is important to recognize that these businesses have significant structural challenges that have forced them to relocate their production outside of Italy. Yet, with this delocalization, it is necessary to remove the “made in Italy” label.
Since years, there has been evidence of the reality of large European companies producing in Asia or the east of the continent to save costs by abusing their labor force.
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