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The Made in Italy
In “Made In Italy”: What Is Behind The Worldwide Famous Label?, Annalisa Girardi, a journalist specialized in international politics and global affairs, writes about the contradictions behind the most famous Italian luxury brands, which are notorious in the whole world for their “Made in Italy” products.
The main point the author makes is that “Made in Italy” labels continue to develop their businesses successfully, although the rising low-cost manifacture from the Asian market and the recently economic crises.
Neverthless, those luxury labels have to address the issue of what has been called the phenomenon of “Luxury Slaves”. According to Annalisa Girardi it’s a matter of fact that luxury brands have moved their production to a cheaper market, such as the Asian ones. This manifacture is based on the exploiting of work conditions to optimise the profits.
Therefore, there are two main problems that have to be tackled. Firstly the poor work conditions of these men and women who work for these luxury brands; secondly the working gap that those companies leave on national territory once that their production has been moved from Italy to Asian market.
To conclude, the author emphasises that can’t continue to exist these painpoints between such gorgeous products and their production processes.
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